Since the brands inception back in 2012, Brough Douglas Philosophy is the brainchild of its founder C.C. Douglas.

It is all about pushing against the mediocrity and mentality of being a mindless sheep follower of today’s brainwashed society. We refuse to conformity, and to follow what anyone else in the worldwide herd is doing, we question everything that is read, and we ignore the force-fed manipulated fear.

Our IYDLIFO Philosophy is a pure and honest motivational vessel, an idea that has grown and connected with people of all walks of life across the country. An easy philosophy to relate to and individually utilize in many situations.

Wearing the Brough Douglas Philosophy brand is a strategy and constant reminder of total self-empowerment & individuality, and to achieve what others tell you cannot be done.

Believe in yourself; create your own future and GIFD!!!

IYDLIFO – If You Don’t Like It Fuck Off

Our IYDLIFO Philosophy means not giving a second thought to what people think of you, your goals and dreams, your passions, religion or race, or whatever it is you truly believe in or aspire to. Maybe you are caught up in the rat race, in a dead end job or relationship that is going nowhere.

Or maybe you have been surrounding yourself with negative influence.

Are you holding yourself back from experiencing life to its fullest potential ? Then you yourself need a dose of the Brough Douglas Philosophy Medicine – “IYDLIFO” !!!

GIFD – Get It Fucking Done

Our GIFD Philosophy is all about walking the walk, not just talking the talk.

For example, are you one of those people who sit around procrastinating on making decisions?

"If you are always doing what you have always done, you will always get what you got"

Just get it fucking done and enjoy the freedom and empowerment. – “GIFD” !!!